for ikonic hair days

The Persona hair straightener is made from pure stone ceramic that regulates and distributes heat evenly with infrared technology that delivers less damaging direct heat. With our hair straightener, less passes are needed to straighten or curl your hair.

Supernova features 100% tourmaline ceramic plates whose direct, non-damaging heat shapes the hair of your dreams! This advanced flat iron has extra-long plates with tiny vents that lock in your looks by evenly-distributing 140-450°F heat.